Tuesday, February 2, 2010

Superbowl Sunday Ad: Controversial?

Pizza, football, chicken wings, beer….and anti-choice commercials? The biggest buzz about the Super Bowl this year is not the teams playing or the half time show but a 30-second ad by the anti-choice group, Focus on the Family. The ad, featuring football superstar Tim Tebow, has both anti-choice and pro-choice groups up in arms. According to Focus on the Family, the commercial will share the personal story of Pam Tebow, Tim Tebow’s mother. Mrs. Tebow has spoken in the past about her difficult decision to continue her pregnancy during a serious illness, against her doctor’s advice. Her pregnancy resulted in the birth of her son, Tim Tebow, who is now a famous football player.

As this ad shows, because of Roe v Wade, women have the legal right to make decisions about their health that are best for them and their families. This is a right that must be preserved to strengthen the health of women and their families. However, this is not an ad that has a pro-choice message. If you look at the Focus on the Family, their long-stated agenda has been to overturn Roe V. Wade. If Focus on the Family is successful in repealing a woman’s right to choose, women facing a high-risk pregnancy like Pam Tebow’s would not have the ability to make the personal health decision that is right for them. Women with high-risk pregnancies, who know that their lives or the lives of their fetuses are at risk, deserve to have every medical option available to them to consider in consultation with medical professionals. Pam Tebow made the choice to keep her child and the right to do so.

Despite the appeal of the Tebow family story, it is important to remember that Focus on the Family’s goal is to overturn Roe v. Wade and outlaw abortion. This is a position that runs counter to what the majority of Americans believe. Focus on the Family has every right to spend $3 million as it chooses, but it is surprising, at a time when so many individuals in the U.S. and around the world are in need of aid, that a Super Bowl ad is the organization’s priority. The commercial is slated to air on this Sunday’s Superbowl broadcast.

The following is a video featuring Sean James that has been put out by Planned Parenthood:

1 comment:

Sammy said...

I really appreciate this point of view. Everyone is so up in arms about it being pro-life - which it is meant to be, but it's important to step back and see how choice is actually what this is advertising. Or something.